In 2021, STRATDECK collaborated with Generali to tackle a significant challenge in the insurance industry: transforming a digital new business model into a comprehensive new business platform, rather than merely a digital channel.
Generali aimed to establish a digital new business model that served as a robust business platform, distinct from the traditional notion of a digital channel. The goal was to create an innovative approach that could seamlessly integrate into the healthcare ecosystem.
STRATDECK devised an ecosystem model centered on an apps-based micro health insurance platform. This innovative solution was designed to work in collaboration with hospital partner providers, offering users an efficient and user-friendly way to access and manage their health insurance needs directly through an app.
The collaboration led to the successful internal launch of a partner-driven medical insurance app in 2021. This app, designed in partnership with hospital providers, streamlined the insurance process and enhanced the overall user experience, demonstrating STRATDECK’s ability to deliver impactful and transformative solutions in the digital health insurance landscape.
Through this project, STRATDECK not only addressed Generali’s immediate challenge but also set a new standard for how digital platforms can be leveraged to create sustainable and integrated business models in the insurance industry.